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Now Snowboarding was partly created when Pelchat and the YES Snowboard team had a late night meeting in his garage. Pelchat had returned from showing his binding to a few big players with no luck so he decided to show and explain the concept of his new binding to his friends. The following days they went on-hill for some testing and they all really liked how the prototype performed so after that they contacted their Swiss partner, Nidecker Snowboards, and asked them to take a close look at it. After reviewing the patent and the prototype they agreed to help launch Now. Shortly after, Pelchat hired veteran and product guru Alex Warburton to help and fill the roll of product manager and designer. Together along with the help of engineer, David Fernandez, they created the Now IPO. Six years has past since the build of his first prototype and Pelchat is really glad to see his product hitting customer hands while taking snowboard bindings to the next level.

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