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Electric is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. Electric is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission and 2013 Eric Crane became CEO of electric which he helped built in the early stages of the company.


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