We started Arbor in 1995 convinced that there was a need for brands willing to take responsibility for the impact their products have on the environment. For us, time spent riding had always provided a direct understanding of what’s at stake. We all need clean air to skate, clean water to surf, and snow to ride. For those of us who pursue boardsports, protecting the planet is about the environments we use everyday. It was becoming obvious that the boardsports industry, which relies on a healthy environment to succeed, needed to get more involved with protecting the planet.